Folajimi Daodu, the Chief Executive Officer of Vault Hill and a leading voice in Africa's tech landscape, has issued a call to participants ahead of the 2025 National Brands and Marketing Conference, urging them to approach the event with an open and expectant mindset.
The highly anticipated conference, powered by the Brand Journalists Association of Nigeria (BJAN), will feature Daodu as a keynote speaker addressing the pivotal theme: “AI and Marketing Workflow: Disruption or Opportunity.” Scheduled for Friday, November 28, 2025, at the Oriental Hotel, Lekki, Lagos, the event is set to be a crucial platform for discussing the profound impact of Artificial Intelligence (AI) on the Integrated Marketing Communications (IMC) sector.
Daodu, renowned for his expertise in AI, blockchain, and immersive technology, emphasised the immediacy of this technological shift.
“AI is no longer a futuristic concept, but a present reality shaping industries and economies,” he stated.
He stressed the need for attendees to come prepared to exchange ideas and appreciate the numerous advantages AI offers, while also acknowledging potential pitfalls.
“AI is here to stay, and we must figure out how to work with it as co-collaborators,” Daodu noted.
He is confident that the 13th edition of the annual BJAN conference will provide the necessary forum to dissect this evolving trend and create a crucial balance for the industry.
The conference boasts a powerful line up of speakers alongside Daodu.
These include Dr Cherry Eromosele, the Executive Vice President and Group Chief Marketing & Communications Officer at Interswitch Group, and ARCON DG, Dr Lekan Fadolapo, who will deliver a paper on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”
Following the keynote addresses, a panel of seasoned professionals will dissect the papers.
The experts are Morolake Emokpaire (Marketing Lead, Cadbury Nigeria Plc.), Lanre Basamta (CEO/Co-founder, Optimus AI Labs), Austin Onyebuchi Akosa (Chief Information Officer, UBA), and ICT expert, Emma Adeniran.
This assembly ensures a comprehensive and multi-faceted exploration of AI’s role in shaping the future of marketing and the economy at large.
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