MediaConsortium, a brands, business and marketing publication, has scheduled Thursday, September 28, 2023, to hold its maiden Marketing Conference in Lagos.
The conference with the theme: Consumer journey in a digital age: prospects and challenges, is slated to hold at Sheraton Hotels and Towers, Mobolaji Bank Anthony Way, Ikeja, Lagos, at 10 am.
The conference, which is the maiden edition, promises to bring together seasoned professionals within the Integrated Marketing Communications (IMC) space, the fintech and allied industry to discuss issues that affect Nigerian consumers and to better connect with the group, especially in this era of digitalization.
According to a statement from MediaConsortium, the idea behind the conference is to create a platform of convergence for different stakeholders in the IMC value chain to foster the use of digital to address challenges brands face in building better brand-consumer relations and to highlight the process brands follow through with the consumers on this journey.
Moreso, it will be an avenue to showcase and celebrate brands, agencies, and individuals that have demonstrated and maintained their leadership in promoting brand-consumer cordial relationships.
Organizers of the event say the keynote address will be delivered by seasoned industry experts, with the paper dissected by tested personalities to drive home the discussion.
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