Mr Buchi Johnson, the visionary Founder and CEO of Lilvera Group, a prominent integrated marketing communications firm in Nigeria, has been selected to serve as a judge on the jury for the 2025 Canadian Marketing Association (CMA) Awards.
This appointment marks a significant recognition of his influential contributions to the marketing industry across Nigeria and Canada.
In a statement released to the media, it was confirmed that Johnson will lend his expertise to the Customer Experience and Shopper Marketing category at the 59th annual CMA Awards.
His selection is a testament to his unwavering commitment and considerable impact on the marketing community.
The CMA, in a statement announcing the appointment, commended Johnson for his dedication.
“He has earned the call based on his support and commitment to the marketing community.
You have been appointed as a judge for the 2025 CMA Awards,” the statement read, adding, “Thank you so much for the support and commitment, the Awards would not be possible without you. We truly appreciate your time.”
Expressing his gratitude, Mr Johnson pledged his full dedication to the role. “I am, indeed, grateful and appreciative of the appointment.
“I will commit myself to this function and dedicate my time to judging these creative works that would be presented to us,” he said.
He also acknowledged his familiarity with the categories he will be judging. “I thank the Canadian Marketing Association for appointing me to the jury to judge some of the best works in the customer experience & shopper marketing category.
“This is an area I am well conversant with even in Nigeria.”
A well-respected figure and regarded as a think-tank in Africa’s experiential marketing sector, Johnson is also a certified advertising practitioner with Nigeria’s Advertising Regulatory Council (ARCON) and a member of the Experiential Marketers Association of Nigeria (EXMAN).
He has been a vocal advocate for businesses to shift a larger portion of their marketing budgets towards experiential and digital channels, believing it is a crucial strategy for adapting to the evolving global landscape, particularly in the post-pandemic era.
The CMA Awards are an annual premier event celebrating Canada’s most innovative and impactful marketing campaigns.
The awards honour work that not only tells compelling brand stories but also delivers measurable business success.
The 2025 awards ceremony is scheduled to take place on November 7, 2025, at the Westin Harbour Castle in Toronto, promising a night that will showcase the best and brightest in Canadian marketing.
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