BJAN Annual Conference to Address Consumer Confidence, Policy Impact on Dec 6

Stakeholders in Nigeria's integrated marketing communications sector and seasoned analysts will gather in Lagos for the Brand Journalists Association of Nigeria (BJAN) annual brands and marketing conference on Friday, December 6, 2024.

With a 10 a.m. kickoff, this year’s conference, themed ‘Rebuilding Consumer Confidence: Addressing Policy Impact and Market Realities,’ will tackle pressing consumer challenges arising from government policies while offering actionable solutions.

Otunba Bimbo Ashiru, Chairman of Odu’a Group of Companies, will deliver the keynote address for the 12th edition of the conference. 

Known for his expertise in policy-making, Ashiru will provide insights into the theme, setting the stage for robust discussions.

A distinguished panel of experts will further explore the keynote's themes, including: 

•Akonte Ekine, CEO, Absolute PR

•Victoria Uwadoka, Corporate Communications/Public Affairs Manager, Nestlé Nigeria

•Adetola Odusote, Partner, CMC Connect LLP

•Amanda Madubuko, Media Personality

•Damola Salvador, CEO, Digisplash

Organized annually by journalists in the marketing communications industry, the BJAN conference serves as a flagship event for addressing critical issues in the Nigerian marketing communications space and beyond.

According to BJAN Chairman Clara Okoro, this year’s event will focus on how government policies — such as interest rate adjustments, tax regulations, and subsidy removals — affect disposable income and consumer spending. 

The conference will also explore strategies for brands to remain relevant and profitable amid economic pressures and policy-induced challenges.

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