Giant Campaign: ‘We Are The Partner With The Tailored Solutions — FIRST BANK

FIRST BANK’S MANAGING DIRECTOR/CHIEF EXECUTIVE OFFICER, OLUSEGUN ALEBIOSU 

By Francis Iwuchukwu 

The First Bank of Nigeria Plc, today, unveiled its Giant Campaign with a promise to empower stakeholders for unprecedented success.

Speaking with journalists during the unveiling of the ‘Giant Campaign’ which was held at the Ebony Life Cinema, Victoria Island, Lagos, the Head of Brand and Stakeholders Management at First Bank, Yinka Ijabiyi, who said the development was a confirmation to the unwavering commitment of the financial institution that within everyone there is a giant — be it customers, employees, or partners, insisted that “the campaign celebrates the idea that every success story is intertwined with First Bank’s journey, underscoring the notion that enabling success for its stakeholders is tantamount to achieving success for the bank itself.”

According to Ijabiyi, “The Giant Campaign is more than a marketing initiative; it embodies First Bank’s mission to empower, inspire, and support its community. 

“It recognises the pivotal role of the media in societal development, acknowledging their crucial functions in providing information, promoting education, and shaping public perception. 

“By partnering with the media, First Bank aims to enhance its brand reputation, raise awareness for its products and services, and manage crisis effectively.”

Ijabiyi further stated, while sharing insight into the campaign alongside the financial institution’s 130-year legacy, that, “The Giant Campaign we are launching today is not just about First Bank. 

“It’s about the customers, the people we serve first. We believe in the giant potential within every customer, employee, and stakeholder — a giant dream, a giant possibility, a giant idea, a giant future waiting to be realised.”

In emphasising the mission of First Bank Plc, core values, and commitment to nurturing the giant within every individual, the Head of Brand and Stakeholders Management pointed out the determination of the bank to provide business support, financial expertise, and growth solutions to help customers achieve their dreams.

In his words: “We are the partner with tailored solutions for every customer, employee, and stakeholder. 

“We have what it takes to turn dreams into giant successes.

”First Bank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.

“For employees, First Bank promises a nurturing environment where they can grow, learn, and hone their skills, building flourishing careers and becoming industry leaders. 

“The bank also provides stakeholders with opportunities to expand their portfolios and grow their wealth.

“There is a Giant in You. First Bank puts you first, so you can Live the Giant-Life,” encapsulates the bank’s ethos. 

“It aims to empower, inspire, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and achieve extraordinary success. 

“By fostering a forward-thinking and future-ready mindset, First Bank has created an atmosphere, products, and services that enable customers to think big, take bold steps, and live the giant lifestyle.”

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