In commemoration of the 2023 World Consumers Rights Day, WCRD, beverage giant, Nestlé Nigeria will partner with and host members of the Brand Journalists Association of Nigeria, BJAN, on March 15, 2023, at its Agbara plant, Ogun State.
The idea is to empower the body of writers that cover the Integrated Marketing Communications Industry, IMC, on the topic related to clean energy transition and sustainable development goals about the environment.
WCRD is a global event, celebrated every March 15, to raise awareness about the rights of consumers.
The theme for this year is: “The Green Economy: Building a Cleaner, Safer World for Consumers”. The theme was adapted from the 2023 WCRD global theme, “Empowering Consumers through Clean Energy Transitions," to suit Nigerian society.
Every year, BJAN joins the world to celebrate the global event by drawing attention to the rights of the consumers, and this year, it plans to do the same on March 15.
According to BJAN Chairman, Clara Chinwe Okoro, this year's event will focus on the need to keep the environment safe.
*”In keeping the environment safe, Brand writers will have the opportunity to hear from a global brand that has been in the business of sustainability for a long time”,* Clara said.
Nestlé Nigeria has consistently over the past years demonstrated commitment in the area of sustainable growth and development for the environment, agriculture, and clean energy value chain management. This year's partnership with BJAN to celebrate the WCRD marks the first of its kind in the industry.
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