•Announces Edward Israel-Ayide As Keynote Speaker
Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space, will be celebrating the 2024 World Consumer Rights Day, with a workshop on Friday, March 15.
The event, which is in commemoration of the Annual Consumer Rights Day celebrated all over the world, on March 15, is aimed at raising awareness about consumer rights and empowering individuals with knowledge and resources to make informed decisions in the marketplace.
The theme for this year is FAIR AND RESPONSIBLE AI FOR CONSUMERS.
Organized by BJAN, as part of its resolve to join the rest of the global community to deepen discussions on issues affecting consumers/customers with a particular focus on the plight of consumers in Nigeria, the workshop is scheduled to be held at the Heineken Hall, Nigeria Breweries Plc, Abebe Village Road, Iganmu Lagos, between 9 am and 1 pm.
The keynote address will be delivered by Edward Israel-Ayide, Chief Executive Officer, CarpeDiem Solutions.
According to the Chairman of BJAN, Clara Okoro, Israel-Ayide is a leading personality in promoting innovation and technology for social good in the Marketing Communications Industry, whom she believes his knowledge would greatly enhance the impact of the event.
Technology has become a game changer globally in many industries, she further stated, and Consumers are grappling with how Artificial Intelligence is today affecting their purchasing decisions in ethical and unethical ways.
BJAN continues to provide leadership in consumer-related workshops aimed at bridging the gap between customers' experiences and the brands that service them.
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